GTM Associate – Drive Demand for Healthcare SaaS

About the role

As a GTM Associate at Lassie, you will be the first spark of demand for our autonomous platform that helps doctors’ offices run themselves. You will identify promising practices, craft thoughtful outreach, and help shape the messaging that resonates with small healthcare businesses.

Key responsibilities

• Build and maintain lists of target doctors’ offices.
• Execute outreach across email, phone, social, events, and other channels.
• Experiment with messaging, segmentation, and channels to discover the strongest demand sources.
• Conduct early discovery conversations to understand practice workflows and fit.
• Partner with Account Executives to schedule demos for qualified prospects.
• Keep the GTM engine organized, measured, and continuously moving.

Required profile

• 1–2 years of experience in Sales Development Representative (SDR) or Business Development Representative (BDR) roles.
• Fast‑moving, quick‑thinking, and constantly improving.
• Resilient attitude with a positive, smile‑filled approach.
• Ability to build genuine rapport with busy doctors within a short interaction.
• Self‑aware, able to flag ineffective tactics and iterate.
• Passionate about enabling small businesses to operate autonomously.

Required skills