CRM & Loyalty Manager

About the role

Printemps New York is seeking a dynamic CRM & Loyalty Manager to design and execute customer retention, clienteling and loyalty strategies across its retail and food & beverage operations. The role blends data‑driven analysis with on‑floor coaching, newsletter creation and omnichannel journey building to turn shoppers into diners and vice‑versa.

Key responsibilities

• Develop and execute the overall CRM and retention strategy for both retail and F&B.
• Build end‑to‑end customer lifecycle journeys, from acquisition to loyalty.
• Define segmentation models based on behavior, spend and preferences.
• Drive metrics such as customer lifetime value, repeat‑visit rate and cross‑category conversion.
• Partner with Marketing, Retail, Digital and F&B teams to ensure a seamless omnichannel experience.
• Lead the design and launch of the Printemps New York loyalty program, including tier architecture, rewards, experiential benefits and VIP strategy.
• Monitor loyalty performance (member acquisition, engagement, redemption, ROI) and iterate on program tactics.
• Own the clienteling strategy, acting as liaison between clientela and sales associates.
• Train and support store teams on CRM adoption, data quality and personalized outreach.

Required profile

• Strong retail sensibility combined with startup‑level agility.
• Excellent editorial instincts and commercial thinking.
• Deep analytical rigor with the ability to translate KPIs into actionable plans.
• Hands‑on, operational mindset; comfortable on the sales floor and in the restaurant environment.
• Proven ability to collaborate across store, restaurant, e‑commerce, marketing and leadership teams.

Required skills