Assistant Director for Marketing and Strategic Communications

About the role

The University of Arkansas seeks an Assistant Director to lead marketing initiatives and shape strategic communications across campus. This senior‑level position supports the university’s mission to advance research, education, and community outreach through effective brand management and messaging.

Key responsibilities

• Develop and execute integrated marketing campaigns that promote academic programs, research achievements, and community events.
• Oversee strategic communication plans, including media relations, internal messaging, and crisis communications.
• Collaborate with faculty, staff, and external partners to ensure consistent brand representation.
• Manage a team of marketing and communications professionals, providing guidance and performance feedback.
• Analyze market trends and audience insights to refine outreach strategies.

Required profile

• Graduate degree in Marketing, Communications, or a related field.
• Proven experience in higher‑education or large‑scale organizational marketing.
• Strong leadership and project‑management abilities.
• Excellent written and verbal communication skills.

Required skills

• Strategic planning and brand management.
• Digital marketing tools and analytics platforms.
• Media relations and public affairs.
• Budget development and fiscal oversight.

What we offer

• Comprehensive health, dental, life, and disability insurance.
• Tuition waivers for employees and families.
• Generous paid holidays and leave accrual.
• Retirement plans with university contributions of 5‑10%.
• A vibrant campus environment with a strong work‑life balance.