GTM & Product Marketing Lead

About the role

Flagright is seeking a GTM & Product Marketing Lead to own the positioning, messaging, and go‑to‑market strategy for its AI‑driven financial crime compliance platform. Reporting directly to the CEO, you will bridge marketing and sales, driving growth in North America while collaborating with regional teams in APAC and EMEA.

Key responsibilities

• Define core product positioning, value propositions, and a single narrative used globally.
• Create messaging architecture, templates, and vertical‑specific content for each region.
• Develop segmentation, ICP methodology, and buyer‑persona frameworks.
• Maintain competitive intelligence, battlecards, and design competitive minefields.
• Build and distribute sales enablement playbooks and materials across the revenue organization.
• Own North America GTM execution: target segments, priority verticals, buyer personas, and regional messaging.
• Provide strategic support on enterprise deals, including positioning and RFP responses.
• Manage account lists for business development, prioritize campaigns, and design lifecycle/reactivation campaigns.
• Plan and execute events with field marketing and sales teams.

Required profile

• Based in the Bay Area with legal right to work in the USA (no visa sponsorship).
• Bachelor’s degree required.
• 4–7 years of experience in product marketing, GTM strategy, or enterprise sales, preferably in fintech, compliance technology, fraud prevention, or data infrastructure.
• Proven ability to translate technical products into clear commercial narratives.
• Experience building segmentation frameworks, sales playbooks, and competitive positioning that are actively used by sales teams.
• Strong written and verbal communication skills.
• Willingness to travel up to 20% of the time.

Required skills

What we offer

• Equity from day one.
• High‑impact role with direct access to leadership.
• Collaborative, high‑performance team culture.