Director of Product Communications

About the role

Adobe’s communications team is seeking a strategic Director of Product Communications to shape the narrative for its Creativity & Productivity portfolio, including flagship products such as Acrobat, Express, Firefly, Illustrator, Lightroom, Photoshop, Premiere, and the Creative Cloud suite. The role will focus on translating generative AI innovations into compelling stories for creators, business professionals, and consumers.

Key responsibilities

• Own and evolve core product narratives, emphasizing generative AI impact across audiences.
• Coordinate product storytelling across executive media, customer case studies, and thought‑leadership pieces.
• Drive communications for product launches, major events (e.g., Adobe MAX), and other tentpole moments.
• Build and nurture relationships with press, creators, and industry influencers to amplify media coverage.
• Analyze emerging trends in AI, creativity, productivity, and video to inform Adobe’s positioning.
• Lead, mentor, and grow a nimble communications team.
• Collaborate with product, marketing, social, community, legal, and communications partners to ensure consistent, differentiated messaging.

Required profile

• 12+ years of product communications experience, preferably in technology or creative‑software environments.
• Proven ability to translate complex product concepts into narratives that resonate with both technical and mainstream audiences.
• Experience building and leading high‑performing communications teams within a matrixed, global organization.
• Exceptional storytelling instincts and a keen sense of newsworthiness in product roadmaps.
• Deep knowledge of the product and technology media landscape, from trade press to social and creator channels.
• Strong executive presence and judgment, capable of influencing senior leaders while remaining hands‑on.

Required skills

What we offer

• Opportunity to shape the narrative for industry‑leading creative and productivity tools.
• Collaboration with senior product leaders and global communications teams.
• Access to Adobe’s innovative AI technologies and a vibrant creative community.