Director, Global Social Media

About the role

Mastercard is seeking a Director, Global Social Media to lead the company’s social presence worldwide. Reporting to the SVP of Global Brand Advertising, Social Media & Agency Relations, the role will define the vision and operating model for Mastercard’s social channels, building community and delivering measurable business impact.

Key responsibilities

• Set and execute a global social media strategy aligned with Mastercard’s brand objectives.
• Develop and manage community‑building programs that foster conversation and brand affinity.
• Provide strategic counsel and hands‑on leadership to shape brand voice and creative storytelling across platforms.
• Partner with Global, Regional and Market teams to translate business priorities into clear, measurable social plans.
• Elevate creative output, raise the creative bar and accelerate audience growth.

Required profile

• Proven senior leadership experience in global social media or brand communications.
• Strong track record of delivering culturally relevant storytelling and community engagement.
• Ability to collaborate with cross‑functional teams including Marketing, Communications, Product, Operations, Technology and HR.

Required skills