Brand Marketing Manager – Golf

About the role

The Brand Marketing Manager, Golf will lead the RLX Ralph Lauren brand strategy for North America wholesale, driving desirability among younger customers and high‑value loyalists. The role also supports the broader World of Ralph Lauren Sports portfolio across men’s, women’s, and kids’ lines and oversees key sponsorship relationships.

Key responsibilities

• Develop and execute seasonal marketing strategies and 360° campaigns that align with the RLX brand vision.
• Collaborate with global and regional marketing, merchandising, sales, retail development, digital, social, PR, and licensing teams.
• Manage agency relationships, weekly and seasonal consolidations, sample coordination, and in‑store initiatives.
• Support go‑to‑market strategies and monitor the competitive golf landscape.
• Build brand desirability for wholesale channels including Green Grass shops, department stores, specialty stores, and digital pure‑plays.

Required profile

• Proven experience delivering end‑to‑end seasonal marketing strategies.
• Junior‑level management exposure, especially in agency relations and cross‑functional collaboration.
• Strong ability to partner with internal and external stakeholders across the sports and retail ecosystem.

Required skills

What we offer

• Opportunity to shape a premium global brand within the sports and lifestyle sector.
• Collaborative environment with diverse cross‑functional teams.