VP of Marketing

About the role

The Vice President of Marketing will shape and execute global marketing and public‑relations strategies, delivering compelling brand storytelling across all consumer touchpoints. This senior leader drives brand equity, consumer engagement, and business growth worldwide.

Key responsibilities

• Lead global go‑to‑market strategies for annual, seasonal and capsule product launches, ensuring seamless delivery of assets, tools and messaging.
• Serve as primary liaison between marketing and cross‑functional teams, aligning brand and category objectives.
• Develop and communicate integrated marketing strategies, including campaign messaging, eCommerce storytelling, PR initiatives and media plans.
• Oversee global PR and influencer programs, managing agencies, talent partnerships, product seeding and relationship development.
• Partner with digital and social teams to create impactful content and authentic storytelling.
• Identify, negotiate and lead collaborations, partnerships, sponsorships and events that strengthen brand positioning.
• Analyze campaign performance and ROI, reporting on impressions, engagement, traffic and sales.
• Collaborate with creative teams on concept ideation, photoshoots, production, budgeting and global asset distribution.
• Act as primary marketing lead for licensees, ensuring alignment with brand standards.
• Work with eCommerce teams to optimize site experience, content strategy and digital merchandising.
• Lead performance reporting and marketing analytics to drive continuous improvement.

Required profile

• Extensive experience in global brand marketing.
• Proven track record leading worldwide go‑to‑market and product launch initiatives.
• Strong experience managing PR, influencer and partnership programs.
• Demonstrated ability to align cross‑functional teams around brand objectives.

Required skills