Vice President of Marketing, Crossix

About the role

Crossix sits at the intersection of big data, innovative technology, media, and life sciences. Veeva is looking for a Vice President of Marketing to lead the marketing function for Crossix, shaping the positioning of its market‑leading Measurement and Audience product lines across a dynamic and competitive landscape.

Key responsibilities

• Own product positioning and value propositions for Measurement and Audience offerings.
• Lead annual marketing planning and execution, including flagship events such as Veeva Summit and Crossix Audience Day.
• Build and scale a multi‑channel content engine (thought leadership, blogs, videos, infographics) to boost market presence.
• Create go‑to‑market programs for new products and innovations to generate pipeline demand.
• Equip sales teams with high‑impact messaging, field enablement materials, and competitive intelligence.

Required profile

• 10+ years of B2B marketing experience, with at least 5 years leading marketing teams.
• Strong background in product marketing within ad‑tech or media companies.
• Proven ability to translate complex technical capabilities into clear, persuasive messaging.
• Track record of launching successful go‑to‑market programs and collaborating closely with Sales, Strategy, and Product teams.

Required skills

• Marketo
• Salesforce
• Hubspot

What we offer

• Medical, dental, vision, and basic life insurance.
• Flexible PTO and company‑paid holidays.
• Retirement programs.
• 1% charitable giving program.