Social Media Manager

About the role

We are looking for a passionate and creative Social Media Manager with deep knowledge of the fashion and luxury sector. The role will own the end‑to‑end social media presence, from strategy and content creation to community engagement and paid media execution.

Key responsibilities

• Develop and execute a social media strategy aligned with brand and business objectives across Instagram, Facebook and upcoming TikTok.
• Plan and maintain a detailed content calendar, staying ahead of trends, cultural moments and fashion cues.
• Create and edit high‑quality visuals and copy for Reels, Stories, carousels and other formats, leveraging AI tools such as ChatGPT, Canva AI and CapCut.
• Manage paid social campaigns on Meta and TikTok, allocate budgets, set objectives and optimise for ROAS, CTR and conversions.
• Monitor and report key performance indicators, continuously testing creative and targeting approaches.
• Engage daily with the community—responding to comments, DMs and mentions in brand voice.
• Coordinate influencer collaborations, gifting and cross‑platform partnerships.
• Collaborate with buying, events, PR and retail teams to support product launches and activations.

Required profile

• 2–5+ years of experience managing social media for fashion, beauty or lifestyle brands.
• Strong fashion intuition combined with a data‑driven, performance‑oriented mindset.
• Comfortable working in a fast‑paced, entrepreneurial environment with a startup mentality.

Required skills

• Proficiency with AI content tools: ChatGPT, Canva AI, CapCut.
• Hands‑on experience with Instagram, Facebook and TikTok platforms.
• Paid‑media management using Meta Ads Manager and TikTok Ads.
• Analytics using platform insights, TikTok Analytics and Google Analytics.