Paid Media Specialist – Meta, Google & TikTok Ads

About the role

We are looking for a performance‑driven Paid Media Specialist to lead and scale paid acquisition for a fast‑growing U.S. direct‑to‑consumer eCommerce brand. The role focuses on creating, optimizing and reporting on campaigns across Meta, Google and TikTok platforms to generate revenue and profitable customer growth.

Key responsibilities

• Develop, launch and continuously optimise campaigns on Google Ads, Meta Ads Manager and TikTok Ads Manager.
• Design audience strategies including prospecting, retargeting and look‑alike audiences.
• Run creative, copy and landing‑page A/B tests to improve conversion rates.
• Monitor budgets, manage ROAS, CPA and CAC targets and ensure efficient spend.
• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.
• Analyse performance data, produce actionable insights and share them with creative and marketing teams.
• Stay up‑to‑date with platform updates and industry best practices.

Required profile

• Minimum 2 years of recent paid‑media experience for U.S.‑based eCommerce consumer brands.
• Proven track record of scaling campaigns and delivering measurable ROI.
• Strong analytical mindset and fluent English communication.

Required skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• GA4 (Google Analytics 4)
• Google Tag Manager (GTM)
• Meta Pixel and conversion tracking
• Shopify (preferred)
• Klaviyo or similar email‑marketing platform (preferred)

What we offer

• Full‑time remote position with flexible working hours (9 AM‑5 PM PT).
• Salary paid in USD or local currency, based on candidate preference.
• Opportunity to work with a fast‑growing eCommerce brand and a collaborative marketing team.