Head of Marketing - US Market

About the role

Crystalia Glass, a US manufacturer of premium architectural glass systems, is seeking a Head of Marketing to own and develop its US marketing function. This senior role will drive brand positioning, growth, and performance across both B2B and B2C audiences while leading a distributed team.

Key responsibilities

• Define and strengthen Crystalia’s US market positioning and brand standards.
• Develop visual production pipelines for project photography, video, and portfolio content.
• Build PR and media presence in architecture, interior design, construction, and lifestyle publications.
• Establish partnerships with architects, interior designers, contractors, and other trade professionals.
• Own marketing‑sourced growth, managing a $200K+ monthly media budget across paid search, paid social, SEO, content, and CRM channels.
• Make channel and budget decisions based on closed‑revenue and unit economics.
• Improve qualified demand, conversion rates, and overall ROI.

Required profile

• 7+ years of marketing experience, including 3+ years leading a full marketing function.
• Direct experience owning US market marketing with responsibility for customer acquisition, demand generation, and brand growth.
• Proven ability to market the same product to both B2B and B2C audiences with distinct positioning and funnels.
• Experience in construction‑related or high‑consideration product categories (e.g., architectural glass, premium home products).
• Management of significant paid‑media budgets (ideally $1.5M+ annually) and strong full‑funnel analytics expertise.
• Deep knowledge of CRM systems, pipeline structures, workflows, and reporting (HubSpot or comparable).
• Leadership of distributed teams of 8+ specialists, contractors, and agencies.
• English C1+ with excellent written communication for US‑facing messaging.

Required skills

• HubSpot (or comparable) CRM platform expertise.
• Paid search and paid social campaign management.
• Search engine optimization (SEO) strategy.
• Full‑funnel analytics, including attribution, CAC, ROMI, conversion rates, and channel economics.
• Media budget planning and allocation ($200K+ monthly, $1.5M+ annually).
• Pipeline structure design, workflow automation, and funnel analysis.