Director of Sales – Western Region (Remote)

About the role

The Director of Sales West will lead the sales organization for West Madison Foods across the western United States. Reporting to the Vice President of Sales – Grocery, this remote position focuses on driving growth, managing budgets, and building strong customer and broker relationships.

Key responsibilities

• Develop and execute comprehensive sales strategies to exceed regional targets.
• Maintain and deepen relationships with key customers, ensuring satisfaction and loyalty.
• Manage the sales budget, keeping activities within financial limits.
• Create and oversee sales plans, forecasts, targets, and performance metrics.
• Collaborate with broker partners to maximize sales opportunities.
• Lead presentations and negotiations with major accounts.
• Work cross‑functionally with marketing, finance, and supply planning to align initiatives.
• Track performance using sales reporting tools and the TPM system, providing insights for profitable growth.

Required profile

• Bachelor’s degree.
• 8‑10 years of sales experience in the consumer packaged goods (CPG) industry.
• 3‑5 years of leadership experience within sales.
• Strong leadership and team‑management capabilities.
• Excellent communication and presentation skills.

Required skills