Director of Marketing

About the role

The Director of Marketing provides strategic leadership for Texas A&M University‑Corpus Christi’s integrated marketing efforts, guiding institutional branding, enrollment marketing, advertising, auxiliary services promotion, and trademark licensing.

Key responsibilities

• Develop and implement data‑informed, audience‑focused marketing strategies that advance recruitment, enrollment, reputation, community engagement and revenue goals.
• Partner with Creative Services, Communications, Web Services and Enrollment Management to translate strategy into coordinated campaigns across paid, owned and earned channels.
• Oversee university advertising and paid‑media planning, placement, optimization and vendor relationships, establishing KPIs and performance reporting.
• Lead the marketing of Auxiliary Services and licensing programs, aligning them with the overall brand and driving occupancy and revenue.
• Provide strategic counsel to senior leadership, identify market opportunities, audience trends and emerging marketing tactics.
• Supervise, mentor and develop a team of marketing professionals, managing budgets, contracts and external partnerships.