Director of Integrated & Field Marketing

About the role

Veeva Systems is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, its industry‑leading platform for clinical, regulatory, and safety. The role partners closely with strategy, sales, product marketing, and regional teams to develop and execute integrated marketing strategies that build brand awareness, generate pipeline, accelerate customer engagement, and support business growth.

Key responsibilities

• Develop and drive integrated marketing strategy for Development Cloud across North America, aligning initiatives with business objectives and market opportunities.
• Partner with strategy, sales, product marketing, and regional teams to create integrated campaigns that drive awareness, pipeline generation, customer engagement, and adoption.
• Lead planning and execution of multi‑channel marketing programs including digital campaigns, account‑based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement.
• Collaborate with corporate, product, digital, communications, creative, and regional teams to ensure coordinated execution and consistent customer experiences.
• Measure performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, engagement, and adoption.

Required profile

• 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go‑to‑market roles within B2B enterprise software or cloud solutions.
• Proven success developing and executing integrated marketing strategies that drive pipeline, customer engagement, and business impact.
• Demonstrated ability to build trusted relationships and collaborate with senior leaders across product, sales, strategy, corporate marketing, and regional teams.
• Experience leading global marketing initiatives and adapting them for regional execution while maintaining a consistent strategy.
• Strong organizational and project management skills with the ability to lead multiple initiatives simultaneously.
• Experience leading, mentoring, or managing marketing teams while remaining hands‑on.
• Analytical mindset with experience defining success metrics, measuring performance, and using data to optimize programs.

What we offer

• Medical, dental, vision, and basic life insurance.
• Flexible PTO and company‑paid holidays.
• Retirement programs.
• 1% charitable giving program.