Content Manager/Writer – Sportsbooks & Prediction Markets

About the role

We are looking for a Content Manager/Writer who will create data‑driven, evergreen articles and platform reviews for sportsbooks and prediction markets. You will work across Better Collective’s portfolio of brands, using AI tools and SEO best practices to expand audience reach.

Key responsibilities

• Research, analyze and report on prediction market platforms and U.S. sportsbooks.
• Write 1,000‑5,000‑word evergreen articles that incorporate E‑E‑A‑T principles, proprietary data, expert insights and real‑life user experience.
• Update existing articles and pages across all Better Collective brands.
• Use AI tools to generate keywords, edit copy and streamline content workflows.
• Collaborate with sportsbook and prediction‑market teams to ensure accurate, SEO‑optimised content.

Required profile

• 2‑5+ years of professional journalism or digital content creation focused on sportsbooks and prediction markets.
• Deep subject‑matter knowledge of sportsbooks and prediction markets, with the ability to provide unique insights.
• Proven experience using AI‑assisted writing and editing tools.
• Track record of applying SEO best practices to grow audience reach.

Required skills

• AI tools for content generation and editing.
• SEO techniques, including on‑page optimisation.
• Familiarity with Surfer SEO (nice to have).

What we offer

• Opportunity to work with talented colleagues across multiple countries and cultures.
• High level of ownership and trust in your work.
• Flexible remote work arrangement.
• Learning and development opportunities as you grow your career.
• Impact on products and brands used by millions of sports fans worldwide.