Brand Design Lead

About the role

Daylight is building a national energy brand that reshapes how people power their lives. As the Brand Design Lead, you will partner closely with the Creative Director to evolve the visual identity and create high‑visibility campaigns that resonate across multiple touchpoints.

Key responsibilities

• Develop and expand Daylight’s visual identity across marketing, product, and storytelling channels.
• Translate creative direction into high‑quality, shippable design assets for regional campaigns, product launches, and digital experiences.
• Maintain and evolve design systems to ensure consistency and scalability.
• Collaborate with Brand, Product, and Growth Marketing teams to align visual storytelling on billboards, apps, and other media.
• Stay current on cultural trends, design innovations, and AI‑powered workflow tools to keep the brand fresh.

Required profile

• Hands‑on design leader who enjoys both large‑scale campaigns and detailed day‑to‑day design work.
• Proven ability to take ownership of projects from concept through execution in a fast‑paced, early‑stage environment.
• Strong visual sensibility with a track record of shaping recognizable, memorable brands.
• Strategic thinker who partners effectively across product, marketing, and growth teams.

Required skills