WordPress & Local SEO Specialist

About the role

Made in the Shade is seeking a full‑time WordPress & Local SEO Specialist to manage and optimize more than 150 franchise websites. Based in our San Antonio home office, you will work onsite Monday‑Friday, ensuring each local site delivers strong search visibility and a consistent brand experience.

Key responsibilities

• Build, update, and maintain WordPress sites using Kadence, Divi, and pre‑designed templates.
• Implement and refine local SEO strategies for each franchise market.
• Optimize page titles, meta descriptions, headings, internal links, images, and location‑specific content.
• Improve site performance, page speed, mobile usability, and Core Web Vitals.
• Maintain schema markup, plugin/theme updates, security, and resolve technical issues.
• Monitor website health, fix broken links, manage redirects, and support the marketing team.
• Collaborate with leadership on landing pages, digital growth projects, and lead‑generation improvements.

Required profile

• Comfortable working inside WordPress at scale.
• Strong understanding of local SEO best practices.
• Detail‑oriented with a focus on consistency across many sites.
• Ability to troubleshoot technical website issues quickly.

Required skills

• WordPress
• Kadence theme builder
• Divi theme builder
• Local SEO
• Schema markup implementation
• Core Web Vitals optimization
• Page speed and mobile usability improvement
• Plugin and theme management
• Website security and technical troubleshooting

What we offer

• Competitive salary
• 401(k) and 401(k) matching
• Paid time off
• Free uniforms
• Training & development opportunities
• Opportunity for advancement