TikTok Shop Growth Manager

About the role

Fabula, a fast‑growing D2C coffee brand in the United States, is expanding its presence on TikTok Shop. We are looking for a TikTok Shop Growth Manager to design, launch and scale the entire TikTok Shop performance engine, driving measurable revenue through creator and affiliate partnerships.

Key responsibilities

• Build, manage and scale the TikTok Shop Affiliate Program – source, vet, onboard creators, define commission structures and maintain relationships.
• Conduct high‑volume creator outreach, negotiate gifting campaigns and manage influencer partnerships.
• Develop and sustain a high‑quality UGC pipeline, ensuring content can be repurposed for paid ads such as Spark Ads.
• Create and execute an organic TikTok content strategy, covering trends, posting cadence, creator collaborations and community engagement.
• Write FDA‑compliant creator briefs and guarantee all content meets platform and regulatory standards.
• Oversee affiliate platform operations using tools such as Social Snowball, GRIN, Aspire, Modash or Insense.
• Analyse performance metrics (GMV, attributed orders, CAC, creator ROI, conversion rates) to optimise the program.
• Continuously test new outreach tactics, creator types, incentives and partnership models.

Required profile

• 3–5+ years managing TikTok creators, affiliates or influencer programs for D2C/e‑commerce brands or agencies.
• Proven experience building a TikTok Shop affiliate program with measurable business results.
• Hands‑on familiarity with TikTok Creator Marketplace and at least one affiliate platform (Social Snowball, GRIN, Aspire, Modash, Insense).
• Comfortable handling 50+ creator conversations per month and tracking funnel conversion.
• Excellent written English for outreach, briefs and partnership communication.
• Performance‑driven mindset focused on GMV, conversions, CAC and creator ROI.
• Daily use of AI tools to improve outreach, research, briefing and operational efficiency.
• Ability to work closely with founders in a fast‑paced environment and adapt quickly to feedback.

Required skills

• TikTok Creator Marketplace
• Social Snowball
• GRIN
• Aspire
• Modash
• Insense
• AI‑powered outreach and content‑generation tools