Territory Sales Representative – Automotive Hard Parts

About the role

The Territory Sales Representative – Hard Parts will drive sales growth and nurture customer relationships within an assigned geographic area. You will promote and sell automotive hard‑parts products, provide basic technical guidance, and ensure consistent service for our customers.

Key responsibilities

• Manage and service a portfolio of assigned customers in the territory.
• Achieve or exceed individual sales targets and performance metrics.
• Conduct regular visits, calls, and follow‑ups to build strong relationships.
• Promote hard‑parts products, delivering product knowledge and basic technical advice.
• Prospect new business through cold calling and lead follow‑up.
• Coordinate pricing, inventory, and order fulfillment with internal teams.
• Track activity and performance using CRM and internal systems.
• Participate in product training, sales meetings, and company events.

Required profile

• High school diploma or equivalent; associate’s or bachelor’s degree preferred.
• 2–4 years of sales experience, preferably in the automotive aftermarket.
• Ability to meet sales goals and manage a defined territory.
• Working knowledge of automotive hard‑parts products.
• Strong communication and relationship‑building skills.
• Valid driver’s license and willingness to travel regularly.

Required skills

• Experience using CRM systems.
• Proficiency with Microsoft Office Suite.