Talent & Brand Strategist

About the role

The Talent & Brand Strategist will support Greystar’s brand strategy and talent acquisition initiatives across defined geographies. Working closely with Property Management, Operations, Marketing, Performance Strategy, Employee Relations, and People & Culture teams, the role aims to align the company’s employer brand with its talent attraction and retention goals.

Key responsibilities

• Collaborate with cross‑functional teams to design and launch talent attraction campaigns that reflect Greystar’s brand.
• Develop and maintain internal bench strategies to ensure a pipeline of qualified candidates.
• Craft storytelling and relationship‑building initiatives that amplify Greystar’s culture both internally and externally.
• Monitor market trends and adjust branding tactics to stay competitive in the talent marketplace.
• Support recruitment efforts by aligning employer branding with candidate experience.

Required profile

• Passionate about people and brand storytelling.
• Strong collaborative mindset with the ability to work across multiple departments.
• Excellent communication skills, both written and verbal.
• Demonstrated ability to influence and shape employer brand perception.

Required skills