Sr Lifecycle Marketing Manager - AI Technology

About the role

Workster is partnering with an international technology company to recruit a Senior Lifecycle Marketing Manager specialising in AI technology. You will develop and deliver lifecycle marketing strategies that help users discover, adopt and get ongoing value from AI‑powered products.

Key responsibilities

• Define and lead the lifecycle marketing strategy across key stages of the customer journey, from onboarding and activation to retention and re‑engagement.
• Plan and deliver integrated campaigns across channels such as email, in‑product messaging, push notifications and other customer communications.
• Develop audience segmentation and personalisation strategies using customer behaviour, needs and product engagement data.
• Create customer journeys that help users understand, adopt and make effective use of AI‑powered products and features.
• Partner with product, brand, content and creative teams to develop clear, compelling and consistent marketing communications.
• Collaborate with data and analytics teams to identify opportunities, measure campaign performance and generate customer insights.
• Set lifecycle marketing objectives and success measures, including activation, engagement, retention and conversion metrics.
• Run experiments and optimise campaigns, messaging, timing and customer journeys based on results.

Required profile

• Significant experience in lifecycle, CRM or growth marketing, preferably for technology products or digital services.
• Strong understanding of customer journeys, segmentation, personalisation and marketing automation.
• Excellent written communication skills and the ability to make complex technology clear and engaging.
• Confidence working with cross‑functional teams, including product, data, creative and marketing operations.
• Strong analytical, problem‑solving and decision‑making skills.

Required skills

• CRM platforms
• Marketing automation platforms
• Data‑driven segmentation and personalisation
• Multi‑channel campaign planning (email, in‑product, push)
• Experiment design and optimisation

What we offer

• Opportunity to shape lifecycle marketing for AI‑powered products and services.
• Collaborative work with marketing, product, data and creative teams.
• Meaningful involvement in improving customer adoption, engagement and retention.
• Professional development in a rapidly evolving technology sector.
• International and multidisciplinary working environment.