Social Media Manager

About the role

The Social Media Manager leads the day‑to‑day social media operation for the Dallas Mavericks, turning the department’s broader content strategy into platform‑specific execution. Working closely with the Senior Manager of Social Media, this role ensures every campaign, game day, and storytelling opportunity is optimized for each owned channel.

Key responsibilities

• Oversee daily operations, publishing workflows, and content planning across all Mavericks social platforms.
• Translate content priorities into best‑in‑class execution in partnership with the Senior Manager of Social Media.
• Maintain and align daily, weekly, and seasonal content calendars with basketball, business, sponsorship, community, and marketing initiatives.
• Create, capture, edit, publish, and optimize social‑first content, identifying real‑time storytelling moments.
• Conceptualize and execute social‑first ideas that leverage basketball moments, internet culture, and emerging trends.
• Coordinate social coverage for games, practices, road trips, events, and tentpole moments with photographers, videographers, and freelancers.
• Travel to select away games and NBA events to serve as the on‑site content liaison.
• Recruit local influencers and digital creators for game‑day activations and brand partnerships.
• Act as a liaison between the Content team and departments such as Basketball Operations, Partnerships, Marketing, Community Impact, Communications, and Events.
• Mentor and guide members of the social media team, fostering a collaborative, high‑performing environment.
• Monitor platform performance, audience insights, and emerging trends to inform strategy.

Required profile

• Strategic thinker who can also execute day‑to‑day social media tasks.
• Deep understanding of digital culture, platform trends, audience behavior, and analytics.
• Exceptional attention to detail and operational excellence.
• Strong collaborative skills across creative, editorial, basketball operations, partnerships, and marketing teams.
• Experience mentoring and providing creative feedback to a social media team.

Required skills