Social Media & Influencer Marketing Manager

About the role

We are a leading fashion brand seeking a highly creative Social Media & Influencer Marketing Manager. You will shape our digital voice, translate fashion trends into compelling content, and drive measurable business impact across Instagram and TikTok.

Key responsibilities

• Partner with the Marketing Director to design and execute a comprehensive social strategy focused on growth, engagement, and DTC revenue.
• Lead visual storytelling, styling, and editorial‑style content creation for photo, video, Reels, and TikTok.
• Manage community interactions, foster brand affinity, and identify brand advocates.
• Develop and run an influencer program targeting micro‑ to mid‑tier fashion creators, from outreach to performance analysis.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• 3–5+ years of social media and influencer marketing experience in fashion or lifestyle.
• Strong fashion eye, aesthetic sensibility, and understanding of styling and trends.
• Proven track record of growing Instagram and TikTok audiences and engagement.

Required skills

• Deep knowledge of Instagram (including Reels) and TikTok platforms.
• Experience with LTK (RewardStyle) platform (a plus).
• Content creation skills for photo and video direction.

What we offer

• Competitive salary range of $70,000‑$80,000.
• Opportunity to shape the digital presence of a high‑profile fashion brand.
• Collaborative, creative work environment.