Social Media & Community Manager

About the role

Filterbaby is seeking a creative and strategic Social Media & Community Manager to own its Instagram and TikTok presence. You will shape the brand’s voice, produce scroll‑stopping content, and turn followers into loyal advocates while supporting in‑person events in Los Angeles.

Key responsibilities

• Develop and execute social strategy for Instagram and TikTok, including content planning, creation, posting, and community engagement.
• Drive measurable follower growth and engagement through authentic storytelling, education, and entertainment.
• Collaborate with video editors and creators to produce authentic, trend‑driven videos.
• Maintain a content calendar and ensure timely delivery of all assets.
• Monitor platform trends, analyze performance data, and adjust tactics accordingly.
• Manage creator gifting and seeding programs, brief influencers, and track partnership deliverables.
• Engage with audience comments, DMs, and brand mentions, building relationships with top advocates.
• Support live community events and activations as needed.

Required profile

• 2–5 years of experience in social media, influencer marketing, or community management, preferably in‑house at a consumer brand.
• Deep knowledge of Instagram and TikTok performance drivers and trends.
• Comfortable appearing on camera and directing other creators.
• Highly organized, able to juggle multiple workstreams without slip‑ups.
• Genuine passion for wellness, skincare, or clean living.

Required skills

• Instagram
• TikTok
• Video editing basics