Social Growth Strategist

About the role

We are looking for a Social Growth Strategist to design and execute a high‑level social growth strategy. The role will focus on audience development, content planning, short‑form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms, with an emphasis on building an authentic, engaged community.

Key responsibilities

• Develop an audience growth strategy for Instagram, TikTok, and other social platforms.
• Advise on content pillars, themes, and positioning to create a distinctive social brand.
• Recommend Reels and short‑form video tactics, including cadence and formats.
• Build and manage community engagement initiatives and creator/fan partnerships.
• Provide high‑level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth.
• Define target audiences and suggest segmentation and growth opportunities.
• Collaborate with the filmmaker and internal teams to align social strategy with broader brand objectives.

Required profile

• Proven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator‑led brands.
• Expertise with Instagram, TikTok, Meta (Facebook), and short‑form video content.
• Strong understanding of community building and creator engagement.
• Ability to operate independently as a freelance consultant while providing strategic guidance.
• US‑based or strong knowledge of the US film and entertainment audience preferred.

Required skills

• Instagram
• TikTok
• Meta Ads (Facebook)
• YouTube Ads