SEO Strategist

About the role

Razorfish is seeking an SEO Strategist to join its digital marketing team. You will work closely with the SEO Team Lead to enhance organic and AI‑driven visibility for a major e‑commerce brand, shaping content strategies that drive traffic and engagement.

Key responsibilities

• Plan and deliver content and market analyses to improve visibility across organic and AI search.
• Lead content visibility audits on Google and AI surfaces, identifying ranking opportunities.
• Analyze content performance, pinpoint top and bottom performers, and recommend improvements.
• Conduct entity and topic modeling to define priority themes for search, Reddit, YouTube and TikTok.
• Perform AI and organic competitive benchmarking to assess competitor strengths.
• Integrate AI metrics into reporting dashboards.

Required profile

• 1‑3 years of SEO experience, preferably in an agency environment.
• Familiarity with the AI search landscape and GEO best practices.
• Strong analytical ability to interpret data, identify trends and formulate clear recommendations.
• Organized, detail‑oriented and capable of managing multiple projects in a fast‑paced setting.

Required skills

• BrightEdge
• Google Search Console
• Keyword research
• Metadata optimization
• Structured data implementation
• Internal linking strategy
• Competitive analysis
• Entity and topic modeling

What we offer

• Paid Family Care, adoption and fertility assistance, pet adoption support.
• Tuition assistance and flexible paid time off.
• Remote‑friendly work arrangements and global mobility options.
• Comprehensive wellness and employee assistance programs.