SEO Analyst

About the role

The SEO Analyst will lead and coordinate SEO strategies across a network of more than 250 automotive websites. You will work closely with internal teams and external vendors to improve organic visibility, brand awareness, and lead conversion.

Key responsibilities

• Develop and implement SEO content strategies for 300+ sites to boost organic traffic and conversions.
• Conduct keyword research, competitor analysis, and data mining to guide content creation.
• Monitor impressions, clicks, errors, and redirects across all web properties.
• Identify and resolve technical SEO issues, optimizing on‑page content and custom landing pages.
• Manage off‑page projects such as link‑building and oversee SEO vendor relationships.
• Collaborate with development teams to ensure SEO best practices in new releases.
• Maintain a prioritized project backlog and coordinate with internal and external stakeholders.
• Support monthly compliance audits and maintain documentation of SEO performance.

Required profile

• Minimum 3 years of experience as an SEO Analyst or in a similar role.
• Strong analytical mindset with the ability to interpret data and generate actionable insights.
• Excellent communication skills and ability to work with cross‑functional teams.
• Quick learner who can thrive in a fast‑paced, mission‑critical environment.

Required skills

• Proficiency with SEO tools such as SEMRush, Majestic, Screaming Frog, and MOZ.
• Experience using web analytics platforms like Google Analytics, Google Search Console, and Google Business Profiles.
• Working knowledge of HTML, CSS, JavaScript, and general web development concepts.
• Experience managing content within a CMS across multiple websites.