Senior Web Strategist, Digital Experience

About the role

Esri is looking for a Senior Web Strategist to join its Digital Experience team and help shape the success of its website. You will optimize customer journeys for Esri's priority audiences, drive higher conversion rates and ensure a compelling, consistent brand narrative on esri.com. The role works with stakeholders across Esri, as well as SEO specialists, web designers, CMS authors, project managers and writers.

Key responsibilities

• Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation and conversion.
• Own content strategy outcomes from concept through performance, setting direction, guiding execution and keeping stakeholders aligned.
• Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces and structured content reuse.
• Work with SEO, Conversion Rate Optimization and Performance Analysis teams to spot trends and recommend improvements.
• Stay current on Esri's campaign and program plans, using web analytics tools to map how the web can support strategic initiatives.
• Partner with UX and Content teams on information architecture, content hierarchy and user flows.
• Follow usability research, A/B testing and quarterly performance reports to inform decisions.

Required profile

• 8 years of experience with web usability, information architecture and writing for the web.
• Bachelor's degree in marketing, communications, business or a related field.
• Strong listening and communication skills, able to build consensus on complex projects with multiple stakeholders.
• Detail-oriented and organized, able to manage several priorities in a fast-paced environment.
• Willingness to learn continuously about web best practices, including SEO, AEO, UX and industry trends.
• Authorized to work in the U.S.; visa sponsorship is not available. Occasional travel (about 20%) may be required.

Required skills

• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics and Customer Journey Analytics.
• Writing for the web for a B2B company (recommended).

What we offer

• Estimated base salary of $108,160-$173,056 USD.
• Health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees and their families.
• 401(k) and profit-sharing programs, at least 80 hours of vacation leave and twelve paid holidays.
• Opportunities for personal and professional growth.