Senior Social Media Specialist

About the role

Esri is looking for an experienced social media specialist to create social media content with a focus on video, drive brand awareness and strengthen community engagement. You will help run high-impact campaigns, analyze performance metrics at a strategic level and shape Esri's social presence. The role suits someone who thrives in fast-paced environments and has advanced social video, editing and production skills.

Key responsibilities

• Shoot, produce and edit video content, working with a fast-moving creative team focused on compelling storytelling.
• Develop and implement social media strategies aligned with business goals and go-to-market campaigns, ensuring consistent messaging, branding and engagement across platforms, especially social video and YouTube.
• Oversee end-to-end campaign development, execution and analysis, monitoring trends, competitors and audience behavior.
• Create high-quality content for various platforms and give strategic input so messaging matches the brand identity and marketing goals.
• Use KPIs and analytics tools to measure impact, build advanced reports and recommend improvements.
• Collaborate with cross-functional teams, mentor junior team members and stay ahead of emerging platforms and trends.

Required profile

• 5+ years of experience in social media marketing, digital content creation or a related field.
• Proven success developing and running social media strategies, with expertise in social video production, content creation and performance optimization.
• Demonstrated ability to lead cross-functional initiatives, mentor others and collaborate across organizations.
• Bachelor's degree in marketing, communications, journalism, public relations, film and video production or a related field.
• Authorized to work in the U.S.; visa sponsorship is not available.
• Occasional travel may be required (up to about 20%).

Required skills

• Video production, including low-fi and high-fi content, with expert-level Adobe Premiere Pro, After Effects and Frame.io.
• Social media platforms and analytics tools, particularly YouTube and Meta.
• Preferred: paid social campaign management, influencer partnerships, podcast production and an interest in GIS and location intelligence.

What we offer

• Estimated base salary of $76,752-$123,344 USD.
• Medical, dental, vision, life insurance, 401(k) and profit sharing.
• Minimum 80 hours of vacation leave and 12 paid holidays.