Senior Product Management Analyst - eCommerce

About the role

Mattel is looking for a Senior Product Management Analyst to join its eCommerce Product Management team and drive conversion optimization across the most critical stages of the customer journey in its global direct-to-consumer (DTC) eCommerce ecosystem. The role reduces friction at key decision and purchase moments, from Product Detail Pages through Checkout, supporting multiple eCommerce web experiences at a global, cross-brand scale. It starts with lower-funnel optimization and can flex to broader eCommerce initiatives.

Key responsibilities

• Shape the product roadmap for the focus area with senior leadership, contributing to CRO strategy and prioritizing high-value initiatives.
• Own discovery and assessment of opportunities using data, customer behavior and experimentation.
• Lead initiatives end-to-end, from concept through delivery and ongoing optimization.
• Optimize PDP templates to build scalable, reusable templates that improve product evaluation and add-to-cart rates.
• Drive checkout optimization to raise completion rates by simplifying flows and fixing failure points.
• Partner with engineering on site performance, latency and transaction success rates.
• Run A/B tests and experiments, setting hypotheses, success metrics and managing risk.
• Manage stakeholders across product, engineering, design, analytics, marketing and operations, and support broader initiatives such as merchandising, personalization and promotions.

Required profile

• 4+ years of product management experience in eCommerce or DTC.
• Proven track record improving conversion on PDP and/or checkout experiences.
• Strong analytical skills with funnel analysis and experimentation experience.
• Ability to prioritize, make trade-offs and work in ambiguous environments.
• Preferred: experience across multiple parts of the eCommerce funnel, technical fluency with engineering teams, Shopify or similar platform experience, and familiarity with tools such as Optimizely, GA4 and Quantum Metric.

What we offer

• Pay range of $92,000 to $115,000 annually, depending on location, skills and experience.
• Flexible work model combining in-person collaboration with flexibility.
• Competitive total pay programs and comprehensive benefits.