Senior Performance Marketing Manager - SEO/AEO

About the role

The Senior Performance Marketing Manager – SEO/AEO will lead organic and answer‑engine strategies for assigned clients. Working closely with strategists, designers, developers, copywriters and account teams, you will translate business goals into actionable SEO and AI‑driven recommendations that boost visibility and measurable outcomes.

Key responsibilities

• Develop and execute SEO and Answer Engine Optimization (AEO) strategies based on client goals, audience behavior, search intent and performance data.
• Produce day‑to‑day deliverables such as audits, content briefs, analysis, reporting inputs and optimization recommendations.
• Conduct keyword, topic, intent, SERP, competitor and AI research to uncover content gaps, entity opportunities and visibility risks.
• Audit technical SEO issues (crawlability, indexation, internal linking, URL structure, redirects, canonical tags, XML sitemaps, robots directives, page speed, Core Web Vitals, mobile usability, JavaScript rendering, schema markup) and create prioritized roadmaps.
• Implement structured data, metadata and internal linking enhancements to improve search and answer‑engine understanding.
• Monitor organic performance using GA4, Google Search Console, Data Studio and rank/visibility tools, interpreting changes and recommending next steps.

Required profile

• Highly authentic, collaborative professional who takes pride in delivering polished, high‑quality work.
• Strong analytical rigor with a proactive curiosity for spotting patterns and hidden opportunities.
• Ability to translate technical complexity into clear, actionable advice and manage multiple priorities effectively.

Required skills

• SEO and AEO strategy development
• Keyword, SERP and competitor research
• Technical SEO (crawlability, indexation, internal linking, URL structure, redirects, canonicalization, XML sitemaps, robots.txt, page speed, Core Web Vitals, mobile usability, JavaScript rendering, schema markup)
• Structured data, metadata and schema implementation
• Google Analytics 4 (GA4)
• Google Search Console
• Data Studio
• Rank and visibility tracking tools