Senior Performance Marketing Manager - SEO/AEO

About the role

The Senior Performance Marketing Manager – SEO/AEO will lead organic and answer‑engine strategies for assigned clients. Working closely with strategists, designers, developers and copywriters, you will translate business goals into actionable SEO and AI‑driven recommendations that improve visibility and measurable outcomes.

Key responsibilities

• Develop and execute SEO and Answer Engine Optimization (AEO) strategies based on client goals, audience behavior, search intent and performance data.
• Produce day‑to‑day deliverables such as audits, content briefs, analysis reports and optimization recommendations.
• Conduct keyword, topic, intent, SERP, competitor and AI research to uncover content gaps, entity opportunities and visibility risks.
• Audit technical SEO elements—including crawlability, indexation, internal linking, URL structure, redirects, canonical tags, XML sitemaps, robots directives, page speed, Core Web Vitals, mobile usability, JavaScript rendering and schema markup—and translate findings into prioritized roadmaps.
• Implement structured data, metadata, internal linking and content enhancements to improve search and answer‑engine understanding.
• Monitor organic performance using GA4, Google Search Console, Data Studio and rank/visibility tools, diagnosing changes and recommending next steps.

Required profile

• Highly authentic, collaborative professional who takes pride in delivering polished, high‑quality work.
• Strong analytical rigor combined with proactive curiosity to spot patterns and hidden opportunities.
• Able to translate technical complexity into clear, actionable advice and build lasting client trust.
• Capable of juggling multiple priorities while keeping teams aligned and successful.

Required skills

• SEO and AEO strategy development
• Keyword, topic and SERP research
• Technical SEO audit (crawlability, indexation, internal linking, URL structure, redirects, canonicalization, XML sitemaps, robots directives, page speed, Core Web Vitals, mobile usability, JavaScript rendering, schema markup)
• Structured data and metadata implementation
• Google Analytics 4 (GA4)
• Google Search Console
• Data Studio
• Rank/visibility monitoring tools