Senior Marketing Strategist, Lead Lifecycle Management

About the role

Esri's Marketing Operations team is looking for a Senior Marketing Strategist to lead lifecycle management. You will manage the operational strategy that turns marketing leads into sales pipeline, bringing clarity to complex processes so go-to-market, marketing technology and sales operations teams trust the funnel. It is a highly collaborative, cross-functional role that impacts global marketing programs.

Key responsibilities

• Lead end-to-end lead lifecycle strategy and execution, overseeing how leads are captured, scored, routed, qualified and accepted by sales, with a consistent experience from first touch through opportunity creation.
• Define and govern lifecycle standards and marketing-sales handoffs, working with sales operations and sales leadership on stages, qualification criteria, acceptance standards and service-level agreements.
• Track lead movement through the funnel to find issues affecting speed-to-lead, conversion and lead quality, and analyze lifecycle data to surface improvement opportunities.
• Work with marketing analytics and marketing technology teams so reporting, dashboards and system configurations match lifecycle standards, and build documentation and playbooks for consistent execution.

Required profile

• 8+ years of experience in marketing operations, revenue operations or a related role in a B2B organization.
• Demonstrated experience managing marketing lead lifecycle processes end to end, and experience partnering with sales operations on lead definitions, routing and pipeline processes.
• Bachelor's degree in Marketing, Business, Analytics or a related field; occasional travel up to about 25% may be required.
• Applicants must be authorized to work in the U.S.; visa sponsorship is not available.

Required skills

• Familiarity with marketing automation platforms and CRM systems.
• Strong analytical skills using lifecycle data to identify operational improvements.
• Ability to collaborate cross-functionally and influence alignment across marketing, sales and operations teams.

Preferred: Master's degree, experience managing lead lifecycle for B2B, SaaS enterprises, and proficiency with Adobe Marketo Engage. Total rewards include health and welfare benefits, 401(k) and profit sharing, 80 hours of vacation and 12 paid holidays; estimated base salary $108,160-$183,872 USD.