Senior Marketing Strategist

About the role

The Senior Marketing Strategist is a high-level individual contributor in marketing strategy at Crystal Bridges Museum of American Art, a public non-profit founded by Alice Walton. Reporting to the Head of Marketing Strategy, the role leads the development and execution of complex, high-impact campaign strategies across assigned portfolios (general awareness and membership), turning institutional priorities into actionable, insight-driven plans that drive audience growth, engagement and revenue.

Key responsibilities

• Own the development and performance of marketing strategies across assigned portfolios such as membership and general awareness.
• Lead end-to-end campaign strategy, including audience segmentation, positioning and messaging, channel strategy, go-to-market planning, budget and invoice management.
• Serve as primary strategic lead for portfolio stakeholders and subject matter expert in campaign strategy, audience development and integrated marketing.
• Establish best practices for campaign planning, audience targeting, segmentation, measurement and performance evaluation, and contribute to team tools and templates.
• Partner with Creative, Content, PR, social media and Direct Mail teams, and define success metrics and measurement frameworks for campaigns.
• Lead post-campaign analysis, use data to refine audience strategies and channel mix, and collaborate with external partners, agencies and media vendors.
• Provide strategic input into media planning and investments, manage campaign budgets, and work with project management to operationalize strategies.

Required profile

• Bachelor's degree in marketing, communications, business or a related field.
• 5+ years of experience in marketing strategy, campaign planning or audience development.
• Demonstrated experience leading large-scale or high-complexity campaigns.
• Experience with paid media, external agencies and vendors, or integrated marketing environments strongly preferred.
• Knowledge of arts, culture or nonprofit marketing is a plus.

Required skills

• Strategic marketing planning, campaign development and audience segmentation.
• Strong analytical and insight-driven decision-making.
• Audience segmentation, positioning and customer journey mapping.
• Excellent communication, stakeholder management and collaboration across cross-functional teams.