Marketing Manager

About the role

Alice L. Walton School of Medicine (AWSOM), a nonprofit four-year MD program founded in 2021, is seeking a Marketing Manager in Bentonville, Arkansas (on-site). The role reports to the Director, Marketing and Communications and is responsible for integrated marketing, digital communications, social media, recruitment marketing and website content. It leads audience engagement across social media, digital advertising, website content and recruitment campaigns, and acts as the main liaison to the shared services web and photo/video teams.

Key responsibilities

• Develop and run integrated marketing campaigns for student recruitment, institutional awareness, events and strategic priorities, coordinating them across digital, social, email and website channels
• Manage recruitment marketing and prospective student engagement, and promote webinars, admissions events and recruitment activities
• Lead social media on LinkedIn, Facebook, Instagram and emerging platforms, maintain the content calendar, manage community engagement and oversee paid social advertising
• Act as primary website content manager, coordinate editorial planning with the Editorial Manager, keep recruitment content current and work with the web team on CMS workflows, SEO and accessibility
• Manage digital advertising campaigns across search, display and social, target audiences, track performance and optimize campaigns
• Produce regular reports on website, social, advertising and recruitment performance, and support departmental KPI tracking
• Coordinate marketing project workflows, creative assets and brand standards, and support event marketing and vendor coordination

Required profile

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Business or a related field
• At least five years of progressive experience in marketing, digital communications, social media, website content management or a related field
• Experience managing social media, digital advertising campaigns and website content strategies
• Strong project management, organizational, written and verbal communication skills, and ability to handle multiple projects and priorities

Required skills

• Website analytics, social media insights and performance reporting tools
• Managing content within a content management system (CMS)