Senior Marketing Activation Specialist

About the role

Esri is looking for a performance-minded marketer to own key aspects of cross-channel campaign activations, performance optimization and creative execution. You will partner with channel strategists, creative teams, digital experience and marketing analytics to deliver buyer-aligned campaigns through high-quality, integrated activations, using performance signals to drive continuous improvement.

Key responsibilities

• Support and guide the development of buyer-aligned paid and owned channel activation strategy aligned to awareness, engagement and demand goals, ensuring media and creative match target personas and buyer journey stages.
• Turn activation plans into execution requirements, maintain timelines, coordinate asset production and support timely deployment across platforms.
• Assess in-market activations, evaluate execution quality and engagement signals, and share insights and optimization recommendations with channel strategists and production teams.
• Build strong relationships with cross-functional stakeholders, keep media and creative efforts consistent, and communicate performance observations to influence decisions.
• Document campaign assessments and best practices to improve repeatability, speed to launch and performance, and share learnings with channel strategists.
• Stay current on cross-channel and creative best practices and apply them to creative evaluation and activation guidance.

Required profile

• 5+ years of experience in B2B digital marketing, campaign activation or performance-driven marketing roles.
• Demonstrated experience managing paid media, email marketing and integrated digital campaigns from planning to reporting.
• Proven experience collaborating with strategists, creatives, analytics partners and cross-functional stakeholders.
• Bachelor's degree in marketing, communications, business or a related field; occasional travel up to about 20% may be required.
• Applicants must be authorized to work in the U.S.; visa sponsorship is not available.

Required skills

• Ability to interpret activation and channel-level performance signals and turn them into actionable recommendations.
• Strong written and verbal communication skills.
• Preferred: experience with B2B tech marketing in a matrixed or center-of-excellence organization, familiarity with buyer journeys, and experience with tools such as Marketo or HubSpot.

What we offer

• Estimated base salary of $86,528-$140,608 USD.
• Medical, dental, vision, basic and supplemental life insurance for employees and their families.
• 401(k) and profit-sharing programs.
• Minimum 80 hours of vacation leave and twelve paid holidays per year.