Senior Manager, Retail Media Search

About the role

Dentsu is looking for a Senior Manager, Retail Media Search to provide strategic oversight and guidance on retail media search campaigns for key client accounts. The role develops and executes best-in-class search campaign strategies across retail media networks while maintaining strong client partnerships, and reports to the Group Director, Retail Media. It is a full-time permanent position advertised as remote (Texas, Central Time) with a hybrid option.

Key responsibilities

• Serve as strategic lead for retail media search campaigns: develop strategies aligned with client objectives and KPIs, guide bid, keyword and audience targeting, and partner with execution teams.
• Act as primary point of contact for key accounts, translate client needs into data-driven strategies, run regular strategy reviews, and manage client expectations.
• Deliver performance analysis, competitive benchmarking and optimization opportunities, and collaborate with the analytics team on campaign impact and ROI.
• Oversight of day-to-day campaign setup, launch and optimization, review and approve campaign details before activation, and mentor execution teams.
• Identify workflow efficiencies, cross-sell opportunities and new channels or tactics, and escalate strategic questions and platform issues.

Required profile

• 4-5+ years of experience in media planning/buying, with at least 2+ years managing retail media search campaigns (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads or similar).
• Proven account management experience: building client relationships, presenting complex data to non-technical audiences and managing multiple accounts.
• Bachelor's degree; CPG, Retail or eComm experience is a plus.

Required skills

• Knowledge of retail media search platforms (Amazon Sponsored Ads, Walmart Search Ads, Target Search Ads, Microsoft Advertising)
• Search campaign optimization (bid strategy, keyword targeting, audience segmentation) and KPIs such as ACoS, ROAS and conversion metrics
• Account management and client relationship skills

What we offer

• Annual salary range of $72,000 - $100,000
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance
• 401k, flexible paid time off, at least 15 paid holidays, paid sick and safe leave, and paid parental leave