Senior Manager, Customer Lifecycle Marketing (Remote Open)

About the role

Dentsu's Merkle agency, a global performance marketing agency, is hiring a Senior Manager, Customer Lifecycle Marketing. The role is open to remote candidates based in the continental United States. You will join a team of experienced marketers focused on helping clients achieve their business goals, acting as a trusted advisor and turning client needs into actionable plans.

Key responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Act as a subject matter expert and translate new technology, especially first-party data marketing and CRM, into marketing ideas for clients.
• Monitor marketing trends, new technology solutions and competitor strategies, and turn them into client-facing ideas.
• Build long-term relationships with key client contacts and executives.
• Deliver client value through a mix of best-practice solutions and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics) and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of the approach on the client's business.

Required profile

• Bachelor's degree required.
• 7+ years of experience in data-driven marketing, specifically CRM, email and online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Comfortable working in a matrixed organization with a wide degree of latitude.
• Average 20-40% travel, contingent on client comfort level.

Required skills

• Proficiency in Excel, able to maintain complex spreadsheets.
• Research tools and hands-on use of data and research to guide decisions.
• Translating data analysis into marketing recommendations and presentations, with PowerPoint.
• Advantageous: experience with Braze.

What we offer

• Annual salary range of $94,000-$125,000, depending on experience and other factors.
• Medical, vision and dental insurance, life insurance, and short- and long-term disability insurance.
• 401k, flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.