Senior Industry Marketing Manager – State and Local Government

About the role

Esri is looking for a Senior Industry Marketing Manager to develop, manage and execute strategic marketing campaigns for the state and local government market. The goal is to increase revenue, develop new markets, block competition and build community. The role works closely with a domain-specific subject matter expert and partners with internal teams, sales leads, customers, certified partners, media and professional associations.

Key responsibilities

• Develop and execute integrated marketing campaigns across a wide range of channels and tactics
• Create campaign assets such as messaging, print collateral and digital content, working with in-house design and creative resources
• Contribute to third-party and Esri-hosted events, including messaging, engagement opportunities, onsite logistics and community-building forums
• Manage multiple deadlines and priorities, delivering assets on time and on budget
• Track campaign performance and engagement through activity reports and analytics
• Use marketing tools to segment audience data, run email and advertising campaigns, build webpages and publish customer success stories
• Build relationships with customers and partners, and collaborate with certified providers, associations, media and thought leaders to position Esri in the market
• Foster a user community through virtual communities, user groups, regional meetups and online forums

Required profile

• 5+ years of marketing experience in B2B and/or B2C, preferably marketing to business professionals
• Bachelor's degree in marketing, business or a related field
• Ability to travel up to 20% during peak marketing periods
• Authorized to work in the U.S.; visa sponsorship is not available
• Preferred: knowledge of state and local government structures, advanced writing and messaging skills, knowledge of GIS applications, and a Master's degree

Required skills

• Knowledge of CRM, social media platforms, business intelligence and project management processes
• Excellent verbal communication and writing skills
• Organized, self-motivated, with strong decision-making and problem-resolution skills

What we offer

• Estimated base salary range of $86,528-$140,608 USD
• Medical, dental, vision, life insurance, 401(k) and profit-sharing programs
• Minimum 80 hours of vacation leave and twelve paid holidays