Senior Industry Marketing Manager – National Government & Public Safety

About the role

Esri is looking for a Senior Industry Marketing Manager to develop, manage and execute strategic marketing campaigns for its national government and public safety markets. The role increases revenue, develops new markets, blocks competition and builds community, and works closely with a domain-specific subject matter expert. It is based in Redlands.

Key responsibilities

• Plan and run integrated marketing campaigns across a wide range of channels and tactics
• Create campaign assets such as messaging, print collateral and digital content, working with in-house design and creative resources
• Support third-party and Esri-hosted events, including messaging, engagement opportunities and onsite logistics
• Manage multiple deadlines and priorities, delivering assets on time and on budget
• Track campaign performance and engagement through activity reports and analytics
• Use marketing tools to segment audience data, run email and advertising campaigns, build webpages and publish customer stories
• Build relationships with Esri customers, certified software and solution providers, media, publications and professional associations
• Help position Esri in the market, influence legislation or policy, reach executives and increase media coverage
• Foster a user community through virtual communities, user groups, regional meetups and events

Required profile

• 5+ years of marketing experience in B2B and/or B2C, preferably marketing to business professionals
• Bachelor's degree in marketing, business or a related field
• Ability to travel up to 20% during peak marketing periods
• Authorized to work in the U.S.; visa sponsorship is not available

Required skills

• Knowledge of marketing principles, campaign management and process improvement
• CRM, social media platforms, business intelligence and project management
• Excellent verbal communication and writing skills

Preferred: knowledge of government agency structures, advanced writing and messaging skills, knowledge of GIS applications, and a Master's degree. Total rewards include health and welfare benefits, 401(k) and profit sharing, 80 hours of vacation and 12 paid holidays; estimated base salary range $86,528-$140,608 USD.