Sales Development Representative – Newton, MA

About the role

As a Sales Development Representative at Appcast, you will help employers attract and hire talent by driving early‑stage pipeline growth. You will engage prospects in consultative conversations, uncover hiring needs, and generate qualified opportunities for the sales team.

Key responsibilities

• Engage and qualify prospective customers through outbound prospecting (calls, email, social) and deliver value‑based conversations.
• Conduct discovery to understand customer challenges and position Appcast’s programmatic recruitment advertising solutions.
• Generate and manage a pipeline of qualified leads, ensuring accurate tracking and alignment with ideal customer profiles.
• Partner closely with Account Executives and Marketing to secure high‑quality meetings and ensure smooth handoff of opportunities.
• Meet or exceed prospecting and pipeline development targets.
• Leverage emerging technologies, including AI‑powered tools, to enhance prospecting, research, outreach, and operational efficiency.

Required profile

• Deep discovery and consultative selling mindset.
• Strong business acumen and curiosity.
• Ability to qualify and prioritize high‑quality opportunities.
• Excellent verbal and written communication skills.
• Strong relationship‑building and collaboration abilities.
• Strategic, research‑driven prospecting approach.
• CRM discipline and comfort with sales tools.
• Resilience in winning new accounts in complex environments.
• Continuous improvement mindset and competitive drive.

Required skills