Regional Chain Sales Manager – California

About the role

We are looking for a dynamic Regional Chain Sales Manager to lead sales growth across California for the MJUS portfolio. The role focuses on expanding relationships with regional chains, national accounts, and distributors while ensuring our spirits products are well represented in the market.

Key responsibilities

• Develop and execute sales strategies to meet volume and growth targets for regional chain accounts.
• Build long‑term relationships with key chain customers to increase brand visibility and product penetration.
• Collaborate with the National Account team to adapt successful strategies at the regional level.
• Partner with regional distributors, internal sales teams, and marketing to align on goals, promotions, and product launches.
• Oversee merchandising and promotional activities to maximize brand presence.
• Design and deliver training programs for distributor teams.
• Use Power BI and sales analytics to monitor performance and provide actionable insights.
• Manage trade‑marketing budgets and act as a brand ambassador.

Required profile

• Bachelor’s degree (MBA a plus).
• Minimum 5 years’ experience in beverage alcohol sales and at least 3 years selling to national or regional accounts.
• Proven track record of achieving sales goals and managing partnerships.
• Willingness to travel 40‑50% across California and a valid driver’s license.

Required skills

• Power BI