Product Marketing Manager – TikTok LIVE

About the role

We are seeking a Product Marketing Manager to lead global marketing strategy and execution for TikTok LIVE, our live‑streaming product. In this high‑impact role you will define positioning, craft narratives, and drive adoption across billions of users and creators worldwide.

Key responsibilities

• Lead end‑to‑end development and execution of high‑impact marketing campaigns that translate product features into culturally relevant stories.
• Collaborate with creative, media, social, LIVE Operations, PR, product managers, insights, finance and other internal teams to ensure coordinated campaign planning and execution.
• Align global strategy with regional teams, providing nuanced local execution.
• Support planning for owned LIVE programs, including material creation, agency management and on‑site coordination.
• Maintain brand consistency across all marketing materials, ensuring adherence to brand voice, messaging and design standards.

Required profile

• 5+ years of experience in product marketing, campaign management or integrated marketing.
• Proven track record of launching campaigns that drive product awareness and adoption.
• Strong project management skills with ability to manage multiple workstreams simultaneously.
• Demonstrated ability to collaborate effectively across cross‑functional teams.
• Creative thinker with a passion for storytelling and culture.
• Preferred: experience in livestreaming, creator platforms or social media ecosystems.

Required skills