Product Marketing Manager – New Content Experiences & Innovation

About the role

Netflix is looking for a Product Marketing Manager to lead the launch of new content experiences and product innovations. You will work at the intersection of creativity, technology, and consumer insight to shape how members discover and enjoy fresh entertainment formats.

Key responsibilities

• Develop positioning and value propositions for high‑impact product launches.
• Collaborate with product teams to uncover member needs and influence long‑term vision for new experiences.
• Design go‑to‑market strategies, defining target audiences, channels, regions, and messaging.
• Align marketing objectives with product goals and coordinate cross‑functional execution.
• Identify overarching stories across multiple launches and tie them to Netflix’s broader value proposition.
• Navigate complex cross‑functional environments to ensure alignment and clear communication.
• Serve as the primary bridge between product and marketing, guaranteeing a consistent member experience.

Required profile

• 8+ years of experience in marketing, with a focus on product or consumer marketing.
• Background in B2C or entertainment industries is preferred.
• Proven ability to partner with cross‑functional teams and influence senior leadership.

Required skills

What we offer

• Opportunity to shape the future of entertainment on a global platform.
• Collaborative, fast‑paced environment with high‑visibility projects.
• Access to cutting‑edge technology and creative resources.