Product Marketing Manager

About the role

The Product Marketing Manager will own go‑to‑market strategy for TikTok’s product solutions targeting the TV, Film and Informative content verticals. Acting as the bridge between Product, Marketing and Partner teams, you will translate market insights into product opportunities and ensure every launch drives measurable partner impact.

Key responsibilities

• Design and execute end‑to‑end GTM plans that accelerate feature adoption and partner success across priority verticals.
• Influence product roadmap by synthesising market feedback; manage launch lifecycle from alpha/beta testing to global rollout.
• Produce high‑impact marketing assets, case studies and educational resources that communicate product value.
• Define KPIs and build measurement frameworks for virtual events, in‑person activations and digital campaigns.
• Collaborate with Vertical Marketing Managers to embed product solutions into broader industry narratives.
• Identify and optimise B2B distribution channels to reach, educate and convert target audiences.

Required profile

• 5+ years of product marketing experience.
• Proven ability to manage agencies and external partners.
• Strong project‑management, organisational and cross‑functional coordination skills.
• Comfort working with data, metrics and performance insights to guide decisions.
• Deep understanding of the media publisher value proposition on TikTok.

Required skills

What we offer

• Opportunity to shape product adoption for a leading global short‑form video platform.
• Collaborative, diverse and fast‑moving environment.
• Access to TikTok’s global resources and industry‑leading talent.