Product Marketing Analyst – Alternatives Asset Management

About the role

Goldman Sachs Asset & Wealth Management is expanding its Alternatives Asset Management Marketing team with a Product Marketing Analyst in Chicago. The analyst will work across the firm’s alternatives ecosystem, partnering with capital formation, investment, and sales teams to translate complex strategies into compelling marketing narratives.

Key responsibilities

• Own end‑to‑end marketing for a specific asset class, creating and activating a full suite of materials for new product launches and announcements while ensuring brand consistency.
• Maintain and optimize product marketing pages on global web platforms, applying SEO best practices to support a seamless digital journey for prospective investors.
• Draft social‑media posts for high‑impact content, awards, rankings, and industry events to amplify brand presence and drive engagement.
• Assist in executing content strategy for hosted and sponsored events, coordinating webinars, podcasts, and presentation materials for global conferences.
• Support email marketing campaigns by translating product value propositions into segment‑specific messaging to fuel client engagement.
• Collaborate closely with internal stakeholders across investment, sales, and capital formation teams to align marketing initiatives with business objectives.

Required profile

Required skills