Product Director, Professional Promotion

About the role

Johnson & Johnson Innovative Medicine is seeking a Product Director to lead U.S. healthcare professional marketing for IMAAVY (nipocalimab) in warm autoimmune hemolytic anemia (wAIHA). This senior position will develop and execute professional promotion strategies to drive disease awareness, customer activation, and brand adoption.

Key responsibilities

• Lead HCP marketing strategy and execution for IMAAVY in the wAIHA indication.
• Develop integrated promotional campaigns and educational initiatives supporting brand objectives.
• Drive omnichannel engagement across personal, digital, congress and peer‑to‑peer channels.
• Partner with cross‑functional teams to create compliant promotional materials and navigate the CAC process.
• Leverage insights, analytics, and market research to optimize performance and engagement.
• Lead agency partners and manage key marketing initiatives from strategy through execution.

Required profile

• Bachelor’s degree required; post‑graduate degree (MBA, MS) preferred.
• Minimum 7 years of pharmaceutical or healthcare commercial experience, with at least 5 years in marketing, sales, or commercial strategy.
• Proven success leading cross‑functional initiatives in a matrixed environment.
• Strong strategic, analytical, communication, and project leadership skills.
• Experience in immunology, hematology, or rare disease preferred; field sales experience a plus.
• Up to 25% travel required.

Required skills

• Digital marketing platforms
• Data analysis