Product Director, Bladder Cancer Professional Promotion Marketing

About the role

Johnson & Johnson is seeking a Product Director to lead professional marketing for Erda-iDRS in the bladder cancer space. The role focuses on developing and executing strategies that influence treatment adoption and enhance provider engagement.

Key responsibilities

• Lead development of comprehensive marketing plans, including strategy, positioning, promotional campaigns and messaging to achieve business goals and drive launch success.
• Own creation and optimization of promotional content and customer‑engagement tools, ensuring strong pull‑through of key brand messages across all customer‑facing channels.
• Collaborate closely with Global Commercial Strategy, Sales, Medical Affairs, Precision Medicine and the INLEXZO brand team to align assets and tactics.
• Lead advisory boards, analytics and market research to generate insights for marketing initiatives and refine implementation.
• Manage professional agency of record and specialty agencies to implement HCP tactics and coordinate promotional activities with sales leadership.

Required profile

• Minimum Bachelor’s degree; MBA or advanced degree is a plus.
• At least 7 years of relevant business experience in pharma/healthcare, including 5 years in sales, marketing, managed care, pricing or related fields.
• Proven proficiencies in marketing, project management and clear communication.
• Ability to travel up to 20%, including overnight and weekend travel.
• Preferred people‑leadership experience and background in oncology or urology.

Required skills

• Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management
• Budget Management, Content Management, Customer Intelligence, Data Analysis
• Design Mindset, Execution Focus, Financial Analysis, Interpersonal Influence
• Marketing Campaign Management, Organizing, Performance Measurement, Public Relations (PR)
• Sales Promotions, Social Media Management, Tactical Planning, Technical Credibility