Performance Creative Manager – Performance Marketing

About the role

Netflix is looking for a senior creative leader to shape its global performance marketing efforts. The Manager, Performance Creative will turn audience insights and market trends into high‑impact ad concepts that drive acquisition and revenue across multiple platforms.

Key responsibilities

• Lead creative ideation and develop briefs that translate performance data, audience insights, and market trends into scalable assets.
• Collaborate with designers, writers, producers, and media buyers to bring concepts to life, ensuring smooth production handoff.
• Partner with Growth Strategy to design and execute a testing roadmap with clear hypotheses on hooks, value propositions, visual styles, and messaging.
• Own creative strategy for new content categories such as multi‑title, lifestyle, catalog, and licensed assets.
• Build and manage Netflix’s creator program, overseeing agency relationships for performance‑centric native content on Meta, TikTok, YouTube, and other platforms.
• Define creative approaches for emerging channel formats (DSP, CTV, YouTube) and establish specifications for new placements.
• Maintain a rapid‑response pipeline to capitalize on trends, cultural moments, and platform updates.
• Work with Brand to craft larger performance marketing moments that communicate Netflix’s full value proposition.

Required profile

• 7+ years of experience in creative strategy, performance or growth marketing, preferably within entertainment or consumer brands.
• Proven record of creative concepts that delivered measurable CPA reductions or revenue growth.
• Deep understanding of ad performance metrics (CTR, CVR, CPA, ROAS) and ability to turn data into actionable creative direction.
• Hands‑on experience across Meta, TikTok, YouTube, DSPs, and emerging digital channels.
• Experience managing creator partnerships and influencer collaborations at scale.

Required skills

• Meta
• TikTok
• YouTube
• DSP